Publication
- Anne Krieg
Introduction
At the heart of the AdSales process in MediaVelox is the so-called publication. Publication is much more than just a magazine.
The term "publication" in MediaVelox covers a wide range of channels: In addition to the classic print medium and the website with online advertising spaces, the marketing of radio and TV advertising and even events or window displays can be depicted.
A publication in MediaVelox is any medium through which a certain inventory of advertising space is marketed in relation to a defined period of time.
Periods can be distinguished as booking according to time, e.g. the fixed publication date of a magazine issue, or according to duration, e.g. booking an online or window display advertising space for a specific period.
Object structure
Salesforce Configuration
The "Publication" object is already available as a tab in MediaVelox. Click the "New" button to create a new record:
The creation of a new publication requires only a few mandatory details:
Field (with example) | Explanation |
|---|---|
| Name of the publication
|
| product group; |
| Repetition rate - specifies the interval of the appearance. |
| where appropriate, labelling as a digital product. |
Of course, the actual structure in a company is usually more complex. In a further step, publication hierarchies, categories, publication groups for granting scale rules, or the reference to sales organization and company code for integration with third-party systems, for example, can be mapped in the publication. Please contact us!
Technical description
API Name | Label EN |
f42_dispo__Publication__c | Publication |
Field Name | Label EN | Type | Comment |
|---|---|---|---|
f42_dispo__Descriptions__c | Description | Text (80) | Optional. Short description of the publication. |
f42_dispo__isCategory__c | Is Category | Checkbox | Optional. Publications can be structured using the "Category" checkbox. Example: All publications with medical reference are assigned to the publication "Medicine". Publication medicine is marked as category. Digital and print publications can be assigned to this category. |
f42_dispo__isDigital__c | Is Digital | Checkbox | Indicates a digital publication or must always be activated if the booking of the associated advertising spaces is to take place over a flexible period in one. The label "digital product" is, strictly speaking, misleading. It is only about the distinction between runtime or time-based booking, see also issues. |
f42_dispo__Monday__c, f42_dispo__Tuesday__c,... | Monday, Tuesday... | Checkbox | Mandatory field. Interval of the appearance. |
f42_dispo__MVX_PublicationGroup__c | Publication group | Lookup (f42_dispo__MVX_PublicationGroup__c) | Optional. The regular weekday of a publication can be stored here. |
f42_dispo__ParentPublication__c | Parent publication | Lookup (F42_Dispo__Publication__C) | Optional. Used to map hierarchies. Example: A national publication is the parent for all regional publications. |
f42_dispo__ProductGroup__c | Product group | Lookup (Sf42_Quotefx__Sf42_Productgroup__C | Required for the availability check in appero quote. Cf. configuration of the product groups in Salesforce |
f42_dispo__PublicationCycle__c | Publication cycle | Lookup (publication cycle) | Optional. The release cycle defines basic release cycles (release days) such as daily, Monday - Friday, etc. |
f42_dispo__RepeatRate__c | Repetition rate | Picklist | Mandatory field. Interval of the appearance. |
f42_dispo__SAP_BookUnit__c | Booking unit | Text (80) | Optional. Short description as booking unit for integration with third-party systems. |
42_dispo__SAP_SalesOrg__c | Sales organization | Lookup (F42_Dispo__Sap_Salesorg__C) | Optional. Relation to a sales organization. A sales organization is created as a higher-level structure for each legally or organizationally delimited unit. |
Name | Publication Name | Text (80) | Mandatory field |
Relations
Ad Positions
Which advertising spaces are available in the publication?
Ad Formats
What exact format do these placements have?
Issues
On which issues of the publication are the placements distributed? What is the availability?