Ad Formats
- Anne Krieg
Introduction
The ad format defines the concrete dimensions of a placement. These dimensions can be defined for print products as well as for digital or other formats. In the case of advertising formats that are not so strongly based on dimensions, such as a speaker's slot at an event, the ad format object can of course also be filled at a reduced rate.
Concrete ad formats are assigned to the respective publication and possible associated placements.
Difference between placement and ad format
An ad format, e.g. the ad in the size 200 mm x 150 mm, can be used by different placements. In terms of content, this means that an advertisement of the same size is placed in different places in the magazine or newsletter.
Object structure
Salesforce Configuration
The "Ad format" object is already available as a tab. New records can be added with a few clicks:
The most important details for creating a new ad format are:
Field (with Example) | Explanation |
|---|---|
| Name of the format, as descriptive as possible |
| Relation to publication (reference relationship) |
The size specifications can be handled individually:
The size specifications in MediaVelox allow a very flexible mapping of the ad formats used.
They primarily define the unit of measurement for width and height - e.g. mm, pixels, columns - as well as the corresponding exact dimension in numerical values (e.g. width: 210 mm, height 297 mm). In addition to the external dimensions, the exact type area can also be specified optionally.
Technical description
API Name | Label EN |
f42_dispo__AdFormat__c | Ad Format |
Field Name | Label EN | Type | Comment |
Name | Ad Format name | Text (80) | Design as speaking as possible. |
f42_dispo__Publication__c | Publication | Lookup (Publication) | The advertisement format applies to this publication. If the field is not filled in, the format can be used across publications. |
f42_dispo__AdDimension__c | Ad Dimension | Lookup(Ad dimension) | Optionally, fixed format specifications can be stored here, e.g. as higher-level and cross-publication grouping. |
f42_dispo__height__c | Height | Number (4,0) | Optional |
f42_dispo__heightPrintSpace__c | Height Print Space | Number (4,0) | Optional |
f42_dispo__width__c | width | Number (4,0) | Optional |
f42_dispo__widthPrintSpace__c | Width Print Space | Number (4,0) | Optional |
f42_dispo__Description__c | Description | Long Text Area (32000) | Optional |
f42_dispo__MeasureWidth__c | Measure Unit Width | Picklist | Optional |
f42_dispo__MeasureHeight__c | Measure Unit Height | Picklist | Optional |
The fields for specifying width and height can be read dynamically via variables in the product description.
Relations
Ad Formats
What exact format do these placements have?
Ad Position Placements
What is the current availability of a placement per issue considering all existing bookings?
Products
How can I display the placement and its availability in the offering process?