SFMC - Content Builder

1 Introduction
2 Folder Images SendHero42
3 Folder Template
- 3.1 Templates
- 3.2 Content Blocks
  - 3.2.1 Further Information:
4 Folder Test Dispatch
- 4.1 Subfolder Email
- 4.2 Subfolder Content
5 Folder Live Dispatch
- 5.1 Subfolder Email
6 Folder User related messages

Introduction

All content that you use in SendHero42 can initially be found in the Marketing Cloud. The dispatch is also carried out via the Marketing Cloud. It is therefore important to know the basic areas and settings here in order to be able to make adjustments if necessary.

Content Blocks, Templates and the ready-to-send newsletters are in Email Studio at Content Builder.

After setting up SendHero42, you will find your own "SendHero42" folder with various sub-folders in the Content Builder:

Sub-folder Overview:

Folder	Content	Connection to SendHero42

Folder	Content	Connection to SendHero42
ImagesSendHero42	Contains the graphics that you can access in SendHero42.	You can link your template in SendHero42 with any other image folders from the Marketing Cloud. Be aware to deposit the remaining folder ID in the e-mail template settings.
Template	Contains all content blocks and templates that you can access in SendHero42.	The synchronization takes place in SendHero42 in the admin area via the Import content blocks button.
Test Dispatch	The folder `test dispatch` is divided into the subfolders `Email` and `Contents`. Details in the following section.	The content is transmitted from SendHero42 when the test dispatch is initiated.
Live Dispatch	The finished newsletters are stored in the `Email` folder in the `Live Dispatch` folder; details in the following section.	The `live dispatch` is triggered with the final dispatch of the newsletter in SendHero42.
Archiv

Please do not change or delete anything in the given folder structure on your own. This is important for the interaction between Marketing Cloud and SendHero42.

Folder Images SendHero42

Each template in SendHero42 is necessarily linked to an image folder in the Marketing Cloud. If you want to use a different folder than ImagesSendHero42, simply add its folder ID in the template properties in SendHero42.

How can I find the Folder ID?

mark the check box Show Folders to display the current folders with details. You can select ID by using the gear wheel on the top right side to display the ID of the picture folder. The displayed ID is saved in the template properties in SendHero42.

Folder Template

The template subfolder contains both - the content blocks that make up your template in SendHero42 and the templates for SendHero42.

The Name must contain the String ”Template” to be classify as a Template.

Templates

A content block that is to be used as a template in SendHero42 consists on:

variables, here e.g. %% content %% as a placeholder for the later content
stylesheet (CSS) that defines the layout of the newsletter.

Content Blocks

Regular Content Blocks consist of a HTML-file and contain variables that will be available in SendHero42. The variables make sure that the block type can be identified correctly.

An Example that consists mostly of variables:

A Content Block can also contain Images:

Further Information:

You can find out more about creating and managing Content Blocks in the Marketing Cloud on the Salesforce help website:

Marketing Cloud: Content Blöcke erstellen

Folder Test Dispatch

The folder Test Dispatch contains the sub folders Email and Content.

Subfolder Email

A test email differs from the final version. It contains:

a button for approval
a button for editing
recipients

These conditions are contained in the preview emails

Emails are created in german and in english.

You can explore a preview of your Email by using the detail view. An Automated preview header and pre-header and the respective newsletter content are displayed (%%=ContentBlockById(@cbId)=%%). Besides that you have the option to edit or send the mail.

Subfolder Content

The Newsletter will be saved as one single Content Block with the Type HTML after a Test Dispatch in SendHero42 is confirmed. It will be saved here: Test Dispatch > Content.

This Content Block refers to the variable %%=ContentBlockById(@cbId)=%% (see section above).

Folder Live Dispatch

The Folder Live Dispatch contains two subfolders: Email and Content.
The Folder Content is not needed at this point because it will be content will be sent automatically.

Subfolder Email

The subfolder Email contains the entire Newsletter as a HTML in the final form as it is sent to the customer.

The following graph shows the interaction between test and live dispatch:

Please find more information about the dispatch in the next capture.

Folder User related messages

The folder User releated messages is necessary for system messages. By default, the password reset messages in the different user languages.