Blocked Positions
Introduction
It is possible that two different placements physically occupy the same or part of the same area.
For example, when booking the online placement "Wallpaper", the placements "Title Superbanner", "Skyscraper left", "Skyscraper right" are automatically blocked. Or - an example from print products - a Title Page Package blocks the individual bookings of the 4th cover and title page and vice versa.
This means that rules are required so that when booking one placement, the placements affected by this booking are automatically blocked for sale for the corresponding time period and quantity. These blocking notes are represented in MediaVelox by the "Blocked Position Rule" object f42_dispo__BlockPositions__c.
Object Structure
Salesforce Setup
The Blocked Placement object is already included as a tab in MediaVelox. A new record can be created with just a few entries. This blocking note then represents the relationship between the affected placements:
Field (with example) | Explanation |
|---|---|
 | The name of a blocked position is assigned generically as an auto number. |
 | Specifies the placement to be blocked. |
Specifies the triggering placement. When the triggering positioning is booked, the blocking indicator is created for the positioning to be blocked. | |
If the amount of placements to be blocked is greater than the amount of placements that will be triggered, a multiplier can be entered here. In the example shown, a whole page blocks two half pages, therefore limit multiplier equals 2. See also Blocked Positions and Rotation | |
Refers to digital placements which availability is also measured in volume. Please define a percentage value to determine how high this placement should be proportionally blocked . |
As you can see from the field labels, a blocking rule always applies in one direction only.
Therefore, if the placement to be blocked, in our example 1/2 page, also blocks the booking of the triggering placement (in the example the whole page), a further rule must be created for this relation.
Special Feature: Blocked Positions and Rotations
If a blocked position blocks a placement with rotation, the limit multiplier can be used to block the entire rotation of the placement.
For example, a placement over the whole homepage blocks the simultaneous of 3 rotations of a Superbanner. The limit multiplier is therefore set to 3:
Technical Description
API Name | Label EN |
|---|---|
f42_dispo__BlockPositions__c | Block Position Rule |
Field Name | Label EN | Typ | Comment |
|---|---|---|---|
Name | Block Position Rule Number | Auto Number | Mandatory field. Is assigned as auto-number. |
f42_dispo__AdPositionBlocked__c | Ad Position Blocked | Lookup(Ad Position) | Lookup relation to the placement to be blocked. |
f42_dispo__AdPositionSource__c | Ad Position Source | Lookup(Ad Position) | Lookup relation to the placement that caused the blocking. |
f42_dispo__LimitMultiplier__c | Limit Multiplier | Number(18, 0) | Number of slots to be blocked if the placements to be blocked are greater than 1. |
f42_dispo__LockedVolume__c | Locked Volume | Percent(18, 0) | Regarding digital products. Defines the blocked volume in percent in relation to a triggered booking. |
f42_dispo__Description__c | Description | Long Text Area(32000) | A short description can optionally be entered here. |
Blocked Volume
For products that are billed through CPM and for a certain time period, it is possible to block a percentage of the placement. This percentage value is entered in the field f42_dispo__LockedVolume__c and is displayed in the quotation process below the actual booking:
Blocked Positions and Availability
The blocked placements as well as the bookings are counted towards the availability of a placement. Rollup summaries are therefore used in the Ad Position Placement object to store the number of bookings and any blocked positions or the blocked volume of a position.
Related Topics