How to create a Newsletter

1 General Information
2 Structure und Editingoptions
- 2.1 Newsletter Name
- 2.2 Structure
- 2.3 Editing Options
3 Editing Elements
- 3.1 Text Editing
- 3.2 Buttons Editing
- 3.3 Image Editing
- 3.4 Product Editing
4 Leave Editor

General Information

Please select a template on the start page to create your own newsletter. The newsletter will be based on the selected template and can be edited. Besides that, you can also copy an existing newsletter and adapt it. On the left side, you can see the editing operations and on the right side you can see the preview.

Structure und Editingoptions

Newsletter Name

Preview	Function

Preview	Function
	This field is mandatory. Originally the name is created by template name und creation date. However, you can choose a name that fits to your system.
Save	Click the “Save” Button to safe all changes. This is only possible, if changes has been made.

Structure

A newsletter is separated in different blocks, that can be shifted (depending on authorization). This kind of editing can be made within the structure overview. In the following section you can find some examples:

Block Name	Preview	Explanation

Block Name	Preview	Explanation
Pre-Header		This is not the same as the actual text preview. can’t be edited by a user usually
Header		Usually the header fits to the CI of your company. It will give a unique, recognizable impression.
Headline		Headline of the Newsletter
Banner		A matching image or banner.
Produkt		Integration of products by using pictures and product information.
Editorial		Textarea for newsletter images.
Button		Call-to-Action
Footer		The footer is used for company information such as copyright, impressum, links to social media and opt-out-option. can’t be edited by a user usually

Editing Options

There are several different editing options:

Icon	Funktion

Icon	Funktion
	To hide elements that you do not need.
	To start editing.
	To copy elements.
	To move the element within the newsletter area.

Editing Elements

There are different editing options for each element:

Text Editing

There are different options to edit the text (see picture above)

Formatting Options	Explanation

Formatting Options	Explanation
	The basic formatting is given in the style of your newsletter. At this point, you can choose between different heading formatting for structuring your text and the standard paragraph formatting.
	You can use bold, italian or/and underline options to format the text.
	You can structure lists numerically or with bulletpoints.
	You can add a hyperlink to a selected section of text or word directly in the editor. Therefor you need to click on the icon (see picture on the left side) and enter an URL.
	The quotation marks indent the highlighted paragraph and italicize it to identify it as a quotation.
	The two arrow symbols stand for undo (<-) and redo(->).

While a rich-text-editor is available for an element of the editorial type, you can only overwrite standardized elements such as headings in terms of content.

Buttons Editing

You can edit the text and the URL of a button:

Image Editing

There are several editing options for images:

Function	Explanation

Function	Explanation
	Enter the URL to “Image Href”.
	You can enter an alt text for the picture. This text will be displayed when the used E-Mail Program does not allow to show pictures.
	The image source URL will be filled in automatically after uploading the image.
	You can upload a picture from your desktop or by dragging and dropping.
	If you have access to images in the linked Marketing Cloud, you can view them under the "Marketing Cloud" tab and select them for your newsletter.
	If you have access to images in a linked RSS feed, you can view them under the "RSS Feed" tab and select them for your newsletter.

Product Editing

For a product element, you can use the article ID to pull product data from the Marketing Cloud into your newsletter. Optionally, a free text field or other elements can also be included in a product block.

Function	Explanation

Function	Explanation
	You can change the product by using product data. Therefor you need to change the Product ID.
	`Show product` updates the preview tab on the right side.

Leave Editor

All changes you make to the individual elements are applied immediately and can be previewed on the right-hand side. Simply close the editing mode of an element by clicking on "Close editor" or choose one of the other editing steps:

Function	Explanation

Function	Explanation
	Go back to the structure overview of your newsletter.
	Go back to the start page of the application.
	Open the full desktop preview.
	Switch to Dispatch